Well I finally found some time in my busy schedule to produce some videos for the front of my site.

I’ve had some ideas running around in my head for a few months. But the truth is that I just didn’t know what I was doing. When it comes to making sales videos and explainer videos that is.

So, like most people in my situation I’m sure, I went and learned what I had to do.

I can talk about the golf swing and how to play the game until I’m blue in the face. But when it comes to shooting a sales video. I felt a little like a fish out of water. After all, I’m a golf pro. Not a professional online marketer, actor or salesperson.

However, I knew my site needed some kick ass front end videos with a strong ‘call to action’ so that people know what I’m offering and know what to do next!

Here’s a run down of what I did.

I hired someone who’s more knowledegable than me! And by hired I don’t mean hired to come out and hold my hand as I made them. I mean I purchased some products that would teach me what I needed to know so that I could go and do it for myself. Kind of the same thing I’m doing with my online academy, but in a different field.

James Wedmore is the guy I chose to help me, and if you click on his name it will take you to his Youtube channel. To say that this guy knows what he’s talking about when it comes to making videos is an understatement.

One of his latest online products he’s put together is called ’48 HR Film School’. It’s basically an online program that shows you step by step how to script, make and edit different kinds of videos for your online business. So I got to work!

The first video I shot was my ‘storytelling video’. I wrote out some questions and then answered them by talking into the camera. Add a little ‘B-roll’ and some music and it turned out ok. At that time, I hadn’t quite figured out how to manually get the correct settings on my DSLR camera. Namely, the exposure settings. And as you can tell the sky and background is a little too light!

Since then, I found a guy on Youtube called Jarad Polin. This guy’s great and I’ve learned a lot from his videos on how to use a DSLR camera in manual mode. He also has some digital courses/products that I’m going to invest in.

Here’s my ‘Storytelling Video’ which you can find on my about James Page

The next video I did was my ‘List building Video’.

This is a video that goes on a squeeze page or landing page. They both mean the same thing. A squeeze page is a simple page that people get directed to after they click a link or banner or something similar. I haven’t set my squeeze page up yet but it will have the following video and some hypnotically attractive language next to it that convinces people to give me their email address in exchange for something. In this particular case it would be my free eBook ‘Practice Like The Pros’. That you can also download on the front of my site.

The next Video I made is the one I’m probably most proud of to date to be honest. Because, after I made this, in my mind I had truely made the transformation into a Golf Pro/Entrepreneur. And the best part about it, is that now I’ve done one I know how to do it again and again.

It’s not an easy thing to do, making a sales video. And although I’m not totally happy with the end result. I think it’s a good first effort and it’s put me in good stead for when I write my eBook on the golf swing (which is my next project I’m already sinking my teeth into).

Having the ability to invent a product or service, make it, tinker with it, test it, market it and sell it, is a VERY liberating feeling. Figuring out what peoples problems are and offering a solution is basically what it’s all about.

The general model I tried to follow through this video is called the A.I.D.A model.


Again, I learned this inside James Wedmore’s 48 HR Film school.

Once I learned this, I started to see it everywhere I looked on TV. And I’m sure now you will too. It’s basic marketing 101.

I don’t like the idea of reading off some kind of a teleprompter, I never have. You can tell the people who are reading off a screen and it comes off a little wooden. So I memorized what I had to say and again started to talk into the camera. It’s amazing what a little background music can do as well.

Also, check out how I’ve managed to get myself inside the iphone at the start. Pretty creative stuff, considering I didn’t know what I was doing not so long ago..

The next videos I shot with the help of Brian Anzjon. Brian is one of the pro’s up here at Stonebridge CC just north of Dallas and he very kindly agreed to give me some of his time.

I had a pretty good idea of what shots I needed to take and after learning a little more about how to use a DSLR in manual mode I was able to get some pretty cool close ups.

Again, this is simply taking some ‘A-roll’ of Brian. Cutting to some ‘B-roll’ footage with some music added and me taking into a mic in the background. It’s not that difficult to produce on I-Movie if you know your way around that editing software.

So here’s my new explainer videos for my Capture – Analyze – Improve pages on the front of my site.

The next video I did I wanted to really wake you up!

In case you’ve been living under a rock over the last few years, the golf instruction world is changing. And changing in a big way!

Not only is it easier than ever to get some instruction. Through sites like the one I’ve built. But the very essence of what is being taught is in many instances the exact opposite of what you were being taught a few years ago.

Let me explain myself..

When I was growing up in England, if i wanted a pro to teach me a little bit about ball flight and how the ball curves, they would say something along the lines of..

“Aim the clubface where you want the ball to FINISH, and swing the club where you want the ball TO START”

Meaning, if I wanted to draw the ball. I would aim the clubface at the intended target and swing the club to the right. In a nutshell – we were taught to start the ball with the path and curve the ball with the face.

Nowadays, we have equipment such as ‘Trackman’ and ‘Flightscope’ and what this doppler radar technology is telling us is that the ball ALWAYS STARTS CLOSER TO THE FACE ANGLE THAN THE PATH.

So in essence – the ball starts where the clubface is aiming (or very close to it) and only curves if the path is different to where the face is aiming at impact.

This is a game changer – and anyone who plays the game has to understand the ball flight laws.

Basically, If you want to draw the ball (for a righty of course, I always use a right handed player as an example). The clubface and path have to be aiming to the right. If you want to fade the ball the clubface and path have to be aiming left. Only make sure the clubface is closed to the path for a draw and open to the path for a fade. And of course I’m referring to impact conditions.

A few other huge changes in the way that I and many other Pros have started teaching, is in the hand and wrist conditions through impact and also weight transfer.

Let’s clear one thing up first. You don’t need a transfer of weight from one foot to another in the swing to produce power. Power comes from turning, tilting and extending your body properly and the swinging of your arms. I can hit a 7 Iron nearly as far with my feet together as I can with them apart!

One trait all pros have in common is that the majority of their weight is on their forward foot at impact. One trait most amateur golfers have is not enough weight on the forward foot at impact. The idea of moving from one foot to another is fast becoming an obsolete idea and if you here a pro tell you to do it, run in the other direction.

The other major issue most amateur golfers have is controlling the hands and wrist angles through impact.

The action you find Pros making is one where the hinge or LAG is kept for as long as possible until just before impact. They ALWAYS deliver their hands back down under their left shoulder at impact with their left wrist FLAT and the right wrist BENT.

Old instructional methods encouraged a releasing of the clubhead through impact by promoting a throwing action or releasing action with the right hand. Unfortunately, when most amateur golfers get hold of this information they throw and release their right hand at the ball and wonder in amazement why they never reach a handicap of lower than 20!

A forward leaning shaft at impact is not conducive with a releasing of the right hand through impact. When you release the right hand the swing bottom or low point occurs before the ball, instead of a few inches after the ball.

Instead, we can control what the clubhead is doing through training our left hand and wrist. To achieve a flat left wrist at impact just like the pros, like you’re smacking something with the back of your hand. You need to feel as though it’s actually bowing. That way the left hand and wrist can comfortably control the release of the clubhead. And because your right wrist is now more passive and bent through impact your low point will occur after the ball and your ball striking will improve dramatically.

So, once you ACTUALLY understand what should happen in a good golf swing. You can start producing it for yourself.

Terms like:

Weight Forward
Handle Forward
Shaft Forward
Hands In
Bowed Left Wrist
Bent Right Wrist
Extending, Tilting, Turning
Swing Out

Become staples in the way you teach people. And I must say. The improvement rate goes through the roof.

I filmed myself practicing one day and then made a video with the intention of getting you to question a few things..

Here’s what I made and you’ll find this on the front of my site, on the second page.

So there you have it. Pretty cool stuff for someone who not too long ago only knew how to turn on a camera and make some golf instruction videos.

I’m also extremely happy I chose this route, career and took the road less traveled. The idea of ending up like every other grumpy old Head Pro at a golf club was never for me.

Please let me know what you think of my videos and my site by leaving a comment or asking a question below.